Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

Advertising is often incorrectly equated with marketing, but they are two separate functions. Company marketing objectives, strategies, and plans influence the objectives, strategies and tactics that ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your ...

Chances are, you wouldn’t set out on a road trip without mapping your route (at least those of us old enough to remember a time before Google Maps). A marketing strategy for your business functions in ...

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are ...

In an announcement, the company says: “These new offerings are designed to continue to make it easier to improve key results and better align with your campaign objectives. Early results show it’s ...