The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

The three parameters hue [color], saturation [purity or vividness], and lightness cover all colors and also form the foundation of graphical color spaces such as color wheels. In color wheels, the ...

While most of us might say we prefer quality over quantity when buying new products, marketers have long known this not to be the case. Especially in product categories where more really is better ...