Historically, a salesperson would be the first point of contact for advice and guidance on a particular pain point or product. The B2B buyer’s initial contact with sales would signal the start of a ...
It wasn’t very long ago that content marketing was still regarded with quite a lot of cynicism by many B2B marketers. It was, according to the cynics, just another flash-in-the-pan, ...
As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...
AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.
B2B marketing is undergoing a dramatic change in the fast-paced digital environment of today. The landscape has shifted from relying on traditional techniques — like cold emails, generic campaigns and ...
As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...
The approach reflects a broader evolution in how marketing and revenue teams collaborate. Instead of focusing on clicks, ...
With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...
Over its nearly decade-long run, Renegade Marketers Unite has featured hundreds of top B2B marketing leaders from Fortune 500 ...
ST. LOUIS, MO — goBRANDgo!, a leading B2B marketing agency founded in 2003, today announced its rebranding as GBG, effective September 2024. This strategic move reflects the company's evolution over ...
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