Public relations practitioners have to strive to overcome the bad reputations of "spin doctors," who twist the truth to suit their clients' needs. A true public relations practitioner actually adheres ...

The digital age has revolutionised public relations (PR), offering new opportunities to reach and engage audiences. This era of information flow and platform-driven perception presents new challenges ...

Whether you hire an outside firm to do public relations for your small business, or do it all in-house, being effective in public relations requires making decisions that fall within appropriate ...

For years journalists and others have questioned the ethics of public relations practitioners and firms. People in PR, however, appear to be getting a bad rap. That's what a new study funded by the ...

Public relations campaigns like the one that helped "sell" the Gulf War have gained criticism for deliberately altering perceptions. Media and stakeholder groups have accused public relations ...

As brands face increasing pressure to market with integrity, the ground rules for PR are changing. I noted several weeks ago that authenticity is vital as the internet makes incongruent behavior ...

Choosing a PR firm is a personal decision. But it’s also one that should be driven by serious considerations and fair assessments of professionalism. Here’s some advice from a PR pro on how to make ...

London-based PR giant Bell Pottinger has long prized its self-proclaimed reputation as a risk taker. But some risks are not worth taking. The global firm begun in 1985 has been described more than ...

Guest columnists explain how not taking PR ethics personally can hurt a company's value. Do these situations sound familiar? The new chief executive of a nationally recognized business claims to have ...

Women in public relations are more likely than men to seek allies and form coalitions before they give ethics counsel to senior leaders, while men are more likely to rely on presenting research, ...

Opinions expressed by Entrepreneur contributors are their own. Public relations campaigns like the one that helped “sell” the Gulf War have gained criticism for deliberately altering perceptions.