Many B2B entrepreneurs claim this email marketing ROI is fabricated. For every dollar you spend on email marketing, expect an average return of $32. Many B2B entrepreneurs claim this email marketing ...

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

B2B Marketing’s Official Guide to Email Service Providers (ESP) is a comprehensive examination of ESP vendors. It’s an indispensable resource for B2B marketers seeking to evaluate and purchase email ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More To paraphrase humorist and writer Mark Twain, email’s death as a ...

Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.