The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker ...

Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that ...

The kind of awareness and connection that effective PR can build is crucial for sales, as awareness is one of the key factors in getting shortlisted by decision-makers. The Fast Company Executive ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

Emily Reynolds is the founder & CEO of the award-winning R Public Relations, providing expert-level PR, publicity & crisis comms services. The reputation of a nonprofit’s mission and its impact ...

Opinions expressed by Entrepreneur contributors are their own. Mental models are frameworks that help people to understand and organize complex information. Mental models are used in many fields, ...

Are you maximizing the full potential of your public relations efforts? Building a strong relationship with your PR agency could be the game-changer your organization needs. The world of PR has ...

As media undergoes a significant transformation with a definitive shift from print to digital platforms, Ascend Agency is playing a pivotal role in shaping the future of public relations (PR) and ...

Staged company leaks are the most effective PR stunt to generate coverage, according to research by agency Wildfire. Wildfire’s ‘labs’ team carried out an experiment to work out the types of stunts ...

In an increasingly crowded digital arena, where a lot of fintech and online trading industry players dwell, yet only very few succeed, brand memorability remains a challenge for most brands. As the ...