The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...

If you've spent any time surfing the Web, you've probably been bombarded with adware or mobile adware, also known as "madware." These seemingly innocuous advertisements likely annoy you and your ...

Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to ...

Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a ...

Google Inc.'s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that's fueled by better ...

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