The Walt Disney Co.’s newly announced licensing agreement with OpenAI marks a pivotal moment at the intersection of intellectual property and generative AI. For rights holders, platforms and brands, ...

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at Disney, adding that the company’s goal is to connect premium storytelling ...

If there’s one thing Disney knows how to do well, it’s brand building. Now, it’s developing new tools to help its advertisers do the same. The House of Mouse announced two new brand-focused updates to ...

The OpenAI agreement reinforces that concern. Allowing fans to generate AI-created content using Disney characters prioritizes mass output over craftsmanship, reducing beloved characters, whether hand ...

News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC At its fifth annual Global Tech and Data Showcase last week, Disney ...

The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN.

Disney sent Google a cease-and-desist letter accusing its AI tools of massive copyright infringement by generating unauthorized images of characters like Mickey Mouse and Darth Vader. The timing ...

Dec 11 (Reuters) - Walt Disney (DIS.N), opens new tab is investing $1 billion in OpenAI and will let the startup use characters from Star Wars, Pixar and Marvel franchises in its Sora AI video ...

Disney instructed third-party producers to disentangle any Google AI tools from their workflows as part of its ongoing ...

Netflix co-CEO Ted Sarandos confirmed that AI is now integrated into its content production workflow, helping to generate special effects more efficiently than traditional methods allow. On an ...