Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...

In 2026, digital marketing success depends not just on traditional SEO rankings, but on visibility across AI-powered search ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...

As Kenya cracks down on unsolicited marketing, businesses must choose between risky shortcuts and privacy-first trust ...