The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

Over the past few years, design thinking has quickly gained momentum in the business world. Some of the world’s leading brands—the likes of Apple, Google, HBO, Samsung, World Bank, and General ...

What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...