Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A new feature called Data Transmission Control is appearing in Google Ads, ...

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

When it comes to data collection, the ad tech industry has long had a hoarder mentality. Gather up as much data as you can from as many sources as possible, store it indefinitely, and if you’re not ...