The emergence of direct-to-consumer (D2C) strategies has opened fresh prospects and obstacles for mid- to large-sized companies. While some companies, such as Nike, have successfully increased their ...

With the reduction of online dependence for purchases post the pandemic, ETBrandEquity asked a few D2C brands to unveil the upcoming trends they foresee in 2023 and how they plan to gird their loins.

These days, there is a lot of commentary on D2C brands — those brands that engage with consumers and sell to them either from their websites or well- known e-commerce platforms. The commentary is ...

In today’s evolving shopping landscape, the term ‘Direct-to-Consumer’ (D2C) often comes up. But what does it actually mean, and why is it important? In India, the total addressable direct-to-consumer ...

Along with the rise of e-commerce has come the ascension of the perfect e-commerce business model: direct-to-consumer (D2C) sales. D2C marketing is one of the hottest things in e-commerce right now.

Quick commerce is redefining what the ecommerce industry is capable of, optimising logistics, and reshaping customer expectations. It has also had a profound impact on the growing D2C sector. In India ...

D2C has been an absolute game-changer in the Indian retail industry, bringing customers a truly personalized and unique shopping experience that eliminates the need for intermediaries. And the best ...

Over the last few years, India has seen a huge rise in the number of direct-to-consumer brands. A country that was once dominated by traditional retail giants and online marketplaces, has now ...

More than 800 new-age brands from India bade farewell to middlemen in the past few years and took the direct-to-consumer (D2C) route. The D2C model has witnessed a massive uptick across the country as ...