In today's competitive construction environment, the cost-based-pricing approach does not ensure solid profitability. No longer can electrical contractors apply traditional lump-sum techniques for ...

Now that we've reviewed last week's events, let's dive into our main topic: customer positioning. In this context, we'll focus on options flow data. Simply put, customer positioning reflects the ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Debbie and Allen are also practice leads at the MarketingProfs DNA program, our consulting services arm. As we start to emerge ...

There are few things quite as frustrating in a business environment as listening to an executive rattle off new company positioning seemingly every day, then watching as it infiltrates sales pitches, ...

Does your organization need branding, positioning or both? While there’s plenty of overlap, and the terms are often used interchangeably, I believe branding is more focused on emotion, visual identity ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a ...

Magna International Inc. has a weak earnings history, and has had to draw on debt to keep increasing its dividend. A weak positioning in the EV market, especially in China, poses further issues for ...

In this week's "Job Descriptions Decoded," I feature a position for a sales/customer service position. In this series, each week, I analyze a live job listing in a different industry from AOL Jobs and ...