As chief marketing officer of Apptio, Allison Breeding oversees the company’s global marketing team — a team focused on driving brand recognition and demand for Apptio’s technology business management ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

As trust erodes and AI accelerates, Experience 5.0 emerges as the framework connecting technology, ethics and human value.

Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.

For marketers, 2023 is shaping up to be laser-focused on digital channels. Across the board, marketers are planning to increase their budgets on technology tools to remove barriers and get closer to ...

In today's rapidly evolving digital landscape, brands face an ever-growing challenge of effectively engaging their customers across multiple platforms and touchpoints. When customers have more options ...

(Ad) You've probably heard the saying that your customers are your best salespeople. And it's true - they can be your best marketing asset. It's not just about getting them to talk up your product or ...

I’m Stephanie Capouch, VP of marketing at Terminus. I started my career in the agency world but have spent the majority of time working in tech at companies like Conga, WP Engine, ExactTarget and ...

Customer centricity is vital to business survival in today’s marketing landscape but what does the term really mean and can a brand ever truly lay claim to it? Melanie May investigates Giving ...

We're currently living in an age of information overload. As much as we want to move past it, our behaviours and interactions with digital technologies fundamentally changed throughout Covid. We’ve ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.