New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

A unified IT foundation lets you experiment with new AI solutions faster, deploy them more easily, and scale successful applications across your business with unprecedented speed, creating the kind of ...