Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...
With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...
The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...
DALLAS--(BUSINESS WIRE)--Ignite Sales, Inc., the leader in retail banking sales engagement technology, today announced the roll out of its new and more powerful enterprise data analytics platform, ...
LONDON--(BUSINESS WIRE)--Contentsquare, a global leader in Digital Analytics, today announced its new Experience Intelligence platform, connecting for the first time four typically-siloed analytics ...
Ekyam announced the launch of riOS (Retail Intelligence Operating System) on Google Cloud Marketplace, enabling retailers to seamlessly connect operational systems, standardize data across the ...
Data analytics platforms like SAP continue to be the foundation of enterprise operations across industries. From managing financial transactions and procurement to overseeing utility billing and ...
Venture-backed startup Redbird Software Inc. today launched an analytics platform, also called Redbird, that uses artificial intelligence to help companies find useful patterns in their data. The ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...
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Data leadership that drives real value
Financial services data leaders face a fundamental paradox: they have unprecedented access to data assets, yet they continue ...
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