With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...
Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...
The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...
Ours Privacy today introduced a significant expansion of its HIPAA-compliant customer data platform, launching an advanced analytics s ...
LONDON--(BUSINESS WIRE)--Contentsquare, a global leader in Digital Analytics, today announced its new Experience Intelligence platform, connecting for the first time four typically-siloed analytics ...
Data analytics platforms like SAP continue to be the foundation of enterprise operations across industries. From managing financial transactions and procurement to overseeing utility billing and ...
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Informatica (NYSE: INFA), an enterprise cloud data management leader, announced new solutions, product innovations and an expanded partnership with Google Cloud ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
Venture-backed startup Redbird Software Inc. today launched an analytics platform, also called Redbird, that uses artificial intelligence to help companies find useful patterns in their data. The ...
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CRM platforms emerge as key drivers of business growth in 2025
When you look at the modern business environment, you will see how growth no longer depends only on marketing reach or ...
A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...
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