A Minecraft Redditor by the name of u/TheInfamousFilms has recently created their own entirely unique end dimension. This dimension makes the end much more intimidating, with a glorious purple sky and ...

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can now add ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google has added custom dimensions to its Universal Analytics feature. Jeff Baum provides two examples on how to view secondary and custom dimensions data. He points to an example from Google -- User ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.