Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...

Criteo is still using third-party cookies while it can. Why not? But “if tomorrow we don’t have access to them, then we’ll have to use something else,” said CEO Megan Clarken. What sort of “something ...

Over the past five years, the ad tech industry has invested deeply in planning for a future without cookies.Still those investments have been well worth it. While cookies are not going away, the ...

The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on ...

As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. For those following the Chrome cookies saga closely, the ...

Marketers are finding themselves in a prolonged journey to the cookieless future, with Google’s recent announcement that third-party cookie blocking will commence in late 2024. Despite the delay, ...

The digital marketing world is currently facing a massive upheaval as traditional tracking methods crumble. With the s ...

After years of speculation, Google has announced that it will not be phasing out third-party cookies from its Chrome browser as initially planned. This decision marks a significant shift in Google’s ...

In this Deep Dive, we team with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future. It's time for the industry to move beyond ...