Promotion testing provides valuable feedback for marketers. Different offers and presentations can be introduced to small test audiences, with varying product messaging, packaging or media. Control ...

Generative AI is one of the most exciting opportunities today, and 2025 is shaping up to be a pivotal year, with 67% of early adopter organizations planning to increase their investments. Executives ...

The key to using digital testing platforms to build student confidence lies in the data these platforms provide and the specificity that’s available. For many, testing—at least the on-paper, in-person ...

Year after year and in study after study, we see the same thing: Confident students are better students. But, as one student pointed out in a 2019 survey, that confidence is easily shaken. “I feel ...