The FDA has updated its stance on “no artificial colours” claims, giving manufacturers more flexibility when products exclude ...

Colour plays a huge role in food, since consumers use colour to make decisions about whether food is appealing and appetising. Purchase decisions are also significantly influenced by the colour of ...

The U.S. Food and Drug Administration is relaxing rules that restrict when food companies can claim their products have no artificial colors.

The US Food and Drug Administration has issued a letter outlining how it will apply enforcement discretion to voluntary “no artificial colours” labelling claims.

You know you've said it. We all have. "Mmm, that looks so delicious — I want to try some!" That's because when it comes to what we eat, it's not just a matter of taste.Related video above: Doctor ...

The red-dye ban in the U.S. is particularly relevant this month because of Valentine’s day and all the red-colored foods we might be tempted to eat. The color of food influences whether we eat it or ...

CHICAGO – People are eating differently these days, with many relying on packaged meals purchased at supermarkets, as well as delivered options prepared in ghost kitchens. Many consumers are craving ...

The Netherlands and German-based colour supplier discusses why natural source, natural processing and natural application help to produce consumer trust. With increased demand for more natural colours ...

Seeing the world with a restricted color palate seems to tone down an emotion-based resistance to new foods. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

Add Yahoo as a preferred source to see more of our stories on Google. The update seeks to reduce regulatory uncertainty while supporting a shift away from petroleum-based synthetic dyes. / Credit: ...