Last month I shared with you the how and why we respond to colors. Now let’s look at how they affect us. If we understand the responses to colors and the way they effect us, we can better utilize ...

Oscar Wilde once said, “Mere color can speak to the soul in a thousand different ways.” And he may have not known how right he was. Have you ever felt green with envy? Sang the blues? Been given the ...

Years ago, I visited an elderly relative living in a hotel that had been converted to a sort of independent living facility (but without the amenities found in contemporary facilities). The place was ...

DEAR BONNIE: I have been reading that colors are very important and that they can affect a lot of aspects of your life. Do you think changing the colors in your wardrobe can affect your mood? I always ...

Color is an important stimulus for the brain because 80 percent of our sensory impressions come from our visual system. Some research suggests that the pituitary gland, which is responsible for body ...

When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...