Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Considering that the average office worker receives a whooping 121 emails per day, it’s no wonder it’s a challenge to get your emails read. Imagine someone receiving a cold email from you. Why would ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

Here are 10 strategies that will enable job seekers to land an exciting new gig through unorthodox email outreach strategies. 1. Embed a personal video in emails. Both consumers and B2B buyers prefer ...

Cold emailing is a trusted marketing and selling tool. However, older techniques need to evolve over time to produce better results to align with recent trends. If you continue relying on outdated ...

As a CEO, you probably think of cold email as spam with a business card attached. And who could blame you? Between investor updates, team escalations, and that board member who emails at 11 PM, the ...