CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local ...
LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream ...
Measurement lags behind viewing, and Nielsen is constantly playing catch-up. At the recent Video Marketing Power Summit, Nielsen vice president of media analytics Eric Ferguson explained that ...
Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising ...
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