The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Which magnetic building block sets are best? Magnetic building block sets accomplish something that very few toys marketed as ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Building blocks have been around for years, and are a childhood staple for many. These simple toys can keep your child entertained for hours and have many other benefits as well. For example, playing ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...