In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

A company can grow its brand by utilizing high-quality visual content. However, in some cases, the visual content that a brand uses either doesn't suit the style or the tone of the brand's message.