Find the latest brand identity news from Fast company. See related business and technology articles, photos, slideshows and ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

A new ‘Amazonia’ logo uses satellite imagery to turn geography into typography, sparking design conversations online ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Simplilearn, a global leader in digital upskilling, today unveiled its new brand identity featuring an updated logo and refreshed tagline that celebrates 15 years of transforming careers and bridging ...

The LA Rams unveil a sleek 2026 brand refresh, featuring simplified logos, solid-color uniforms, and new white pants as they ...

Herman Miller has a new brand identity, but you probably haven’t noticed. On January 2, Herman Miller announced a refreshed brand identity by Brooklyn design office Order. The new look, which will be ...

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...

Medrano Produce will debut a refreshed brand identity at the 2026 Viva Fresh Expo, marking the next chapter for the ...

Pumpkin Pet Insurance recently unveiled a comprehensive rebrand that redefines what it means to show up for the pets we love. As part of early research for the initiative, Pumpkin found that nearly ...

Following widespread fan complaints over copied character designs, the developer of upcoming Steam Pokémon-like Pickmon has ...