I have been a front-seat observer of the digital evolution in marketing and communications. My career in digital marketing has opened my eyes to how technology has changed the way we communicate with ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

On November 20, Meituan launched its World Cup campaign with a video starring Chinese A-list actress and the brand’s ambassador Yang Mi. The video, featuring Meituan’s new concept of 'Everything Comes ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

Elevate Communications, a strategic communications and digital PR firm that elevates mind and market share for leading brands, today announced a series of senior hires and internal promotions that ...

The Birmingham Repertory Theatre (The REP) has appointed Birmingham’s ORB Creative as branding consultants, tasking them with helping to sustain the theatre’s identity throughout the construction of ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

NEW YORK, NY / ACCESSWIRE / December 1, 2020 / Gaucho Group Holdings, Inc. (OTCQB:VINO), a company that includes a growing collection of e-commerce retail platforms with a concentration on fine wines, ...

Inbound tourism serves as a critical indicator of the international competitiveness of a country or a region's tourism industry. It is also a symbol of leading global tourism destinations, and a ...