If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the number of people in the room. That’s my first tip for you: Follow the “pizza rule” for brainstorming.

Brainstorming is a collaborative, creative process that embodies a fundamental contradiction. On one hand, productive brainstorming involves randomly tossing out ideas without restraint or editing. On ...

Over the past two decades, I’ve had the privilege of leading brainstorming sessions with some of the world’s most brilliant minds—from Nobel laureates and royal families to government think tanks and ...

For 19 years I worked on new products at large multinationals, including Disney, Nestlé, Pepsi, J. Walter Thompson and Mattel, where in-person brainstorms were essential to kicking off the new product ...