The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Add Yahoo as a preferred source to see more of our stories on Google. Behavioral scientist and New York Times bestselling author Jon Levy spent the last 15 years meeting with different types of ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

Add Yahoo as a preferred source to see more of our stories on Google. NBC News' Joe Fryer spoke with New York Times bestselling author Jon Levy about his new book "Team Intelligence." Levy, a ...

A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

Most of us think great marketing is all about closing the deal, but what if telling people they don’t have to buy is the real secret? Maybe you’ve experienced this too, that moment when someone shares ...

Dr. Kimy, also known as Nurse Kimy, is a Board-Certified Human Services Practitioner, Nurse, Case Manager, and Behavioral Scientist with over 20 years of experience in mental health, case management, ...