Barbie made two very successful tours as a flight attendant during the 1960s, and in 1999 she paid the mortgage on her dream house as a competent commercial airline pilot. She’s also taken on the role ...
Barbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes in ...
“Intellectual property plays a pivotal role in fostering brand recognition, enabling licensing, and creating barriers to market entry, ultimately enhancing a company’s overall value…. The Barbie ...
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EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that became a cultural phenomenon, Illumination and Mattel Studios have finalized ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
Mattel easily beat expectations for sales and earnings in the third quarter, and raised its earnings guidance for the full year, but the boost it got from the Barbie movie wasn’t enough to lift its ...
Barbie's dress was inspired by the 1959 doll's swimsuit Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in POPSUGAR ...
With a sequel to the $1 billion hit a long way off (if a possibility at all), Warners is keeping the Mattel momentum going by trying to push forward 'Hot Wheels' while Hollywood questions which toys ...
Barbie fever is not over just yet — at least, not for actress Viola Davis. This week, Mattel announced the Academy Award-winning actress as its latest addition to the Barbie universe. In honor of both ...
Barbie is expanding its repertoire with the launch of a doll that has Type 1 diabetes and is outfitted with medical devices, such as a wearable insulin pump, commonly used by people with the condition ...
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