Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

While many pioneering brands are starting to leverage smartphones and internet-enabled over-the-top (OTT) applications, they risk overlooking the potential of a multi-channel approach that includes ...

When discussing B2B marketing strategies today, it would be completely remiss to not incorporate best practices for mobile. With over 6 billion mobile subscriptions globally, SMS and future IP mobile ...

In today's fast-paced digital environment, SMS marketing has become a powerful tool for B2B brands looking to connect with their audience. Fully 90% of customers read texts within five minutes, so ...

Doing things differently is difficult and demands commitment and hard work. That’s the reason examples of disruption are rare – particularly in the traditional, risk-averse world of B2B marketing.

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

If email is the darling of enterprise B2B marketers, let's call texting—short message service (SMS)—the scrappy underdog. B2B marketers love to use email, and rightfully so: Email engagement was the ...

A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of marketing strategy, with artificial intelligence (AI) enhancing its impact. Based on insights from 546 ...