Apple’s ambitions in the immersive world of augmented and virtual reality (AR and VR) are off to a rough start. The $3,500 Vision Pro failed to kick off a market storm. Then came reports of Apple ...
Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. I have been using the Apple Vision Pro AR headset since it ...
Apple Vision Pro is not a virtual reality headset. Not officially, anyway—instead, Apple uses the term “spatial computing” to describe the device's core function. While it's capable of placing users ...
Apple unveiled Apple Vision Pro in June 2023 and released it in February 2024. As we approach the tail end of 2025, expectations are growing around a revised Apple Vision Pro. Ideally, Apple Vision ...
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