It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

Apple TV+ launched at a time when everyone was doing the ‘plus’ thing. It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers. You could ...

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Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...