The shows on Apple TV+ boast some of the top stars working today on both sides of the camera. Imagine how popular those shows would be if more people actually knew about them. Judging from recent ...

Apple's making it simpler to check your recurring iOS subscriptions. Unlike some companies, Apple doesn’t want to sucker you into subscriptions by making it really hard to cancel them. In fact, the ...

“Wolfs,” a new film starring George Clooney and Brad Pitt, was going to get a robust theatrical release. But the company is curtailing that plan. By Nicole Sperling When Apple won a bidding war in ...

Apple is resorting to very un-Apple marketing strategies to try and bolster sales of this year’s new iPhones, a report claims. These strategies include discount promotions via “generous” device ...

In the ever-changing landscape of technology and marketing, where trends shift like sand dunes in the wind, a 47-year-old document has re-emerged to remind the world why Apple remains an icon of ...

A majority of Gen Alpha possesses a more mature, grounded perception of brands than their parents did at the same age, a quality that will challenge conventional marketing strategies, according to a ...