Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...
Header bidding is coming to mobile apps, via a solution Rubicon Project is beta testing with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon will ...
SAN FRANCISCO--(BUSINESS WIRE)--InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering ...
Rubicon Project is beta testing header bidding for mobile apps with its FastLane product. In early test results with 20 publishers, FastLane is producing CPM increases of up to 300%, according to ...
Google Play Store could soon sport a header that is fixed in place on app listings. This header will include key app details, such as the icon, name, developer’s name, average rating, and more. It ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin (https://applovin.com), a comprehensive mobile gaming platform, announced today it has agreed to acquire MAX Inc. (https://maxads.io), a leading in-app ...
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