Dubai, July 17, 2007: Anlene™, the Expert in Bone Nutrition™, is offering Middle East consumers a new solution in achieving optimal bone nutrition. The new adult milk powder is enriched with essential ...
This case study describes a campaign by Anlene, a bone-health beverage targeted at women over 40, which sought to increase sales volume in China by using gamification principles. Anlene milk powder is ...
Opening of new bone centre in Dubai to promote awareness of osteoporosis Dubai, June 26 2010: On Thursday, Emirates Arthritis Foundation (EAF) and Anlene, Fonterra's leading adult milk brand, came ...
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