As search marketers, we constantly have to deal with ambiguity — whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we’re ...

Creative ideas sometimes emerge because someone directly and explicitly asks us to come up with a new idea. It could be we're asked to help solve a pesky problem, or to generate suggestions for how to ...

Take a look at the image below... An ambiguous silhouette that the brain might categorize as a face or a hand. Source: Nicolas Davidenko Is it a face or a hand? Neither? A little of both? By using ...