Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Zappar, the venerable UK studio that was one of the pioneers ...

When it launched a new lineup of Kindles this fall, Amazon also mentioned a new packaging design with more recycled fiber content, less ink, and tactile-marked QR codes for instructions instead of ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...