As competition intensifies among adtech heavyweights, Yahoo is bringing humor to the fight. The company's demand-side platform (DSP) on Monday debuted its first-ever connected TV campaign, fronted by ...

New ad spots for Yahoo DSP were released on Monday as part of the demand-side platform’s multichannel Expect Results campaign. The campaign includes three 15- to 30-second videos — “Promotion,” ...

By bridging Wunderkind’s ad technology with the precision media buying platform of Yahoo DSP, brands can now programmatically activate Pause Ads at scale, targeting known users across premium CTV ...

Smartly's integration with Amazon DSP unifies social and CTV campaigns, pairing creative with full-funnel activations and reporting across Amazon's streaming inventory.