When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Advertising copy that appears at the top of search results has the disadvantage of being quickly scanned and ignored by much of your potential audience. Most people know that the top results from a ...

French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

Anyword, an AI-powered platform for fine-tuning marketing copy, today announced that it raised $21 million in a financing round led by Innovation Endeavors with participation from Lead Capital and ...

It was late Autumn 2022, and I was happily writing away in my home office. At the time, I was 18 years into my “self-employed marketing copywriter” life and loving every second of it. Being on the ...

AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry Malm ...

Tailoring sales and marketing copy for specific audiences helps companies create more successful campaigns and boost conversions. By crafting a message that speaks directly to your target audience and ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Leigh Dow Artificial ...