AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

MrBeast, whose real name is Jimmy Donaldson, is teaming up with the software company to produce its Super Bowl ad.

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

NEW YORK—Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 2025 — a 26% increase year-over-year and ...

The pace of technological advancement is accelerating, and by 2030, businesses will operate in an environment vastly different from today. Emerging technologies such as artificial intelligence, ...

Technology trends 2026point toward a major shift in how humans interact with systems, data, and machines. Automation is moving beyond simple task execution, with intelligent software agents beginning ...

In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The ...

The interactive 2025 AdTech of Westeros map assigns companies to Game of Thrones houses, featuring clickable territories and custom AI-generated brand videos. Users can navigate the interactive map by ...

Digital Turbine has been a beneficiary of the ongoing transition from a walled garden advertising model to alternative/direct app distribution models, attributed to its compelling ad-tech capabilities ...