Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Short-form videos have gained immense popularity due to their ability to capture viewers’ attention in our era of content overload and shortened attention spans. Photo by Kyle Loftus on Pexels Photo ...

Those of you who follow my AI articles know how much I enjoy finding innovative AI founders solving complex Artificial Intelligence (AI) use cases that are simplifying routine tasks to make humans ...

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the ...

In 2025, the battle for attention is being won in under 60 seconds. Short-form video is increasingly delivering measurable performance outcomes. This article explores how you can harness short-form ...

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Online short-form video has shifted from a light distraction to a constant backdrop in many children's lives. What used to fill a spare moment now shapes how young people relax, communicate and form ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow James Faris Every time James publishes a story, you’ll get an alert straight to your inbox!