Skift Research provides proprietary research, analysis, and premium data tools for travel industry leaders and their teams to better understand the industry and the outside forces driving change. Our ...

Forbes contributors publish independent expert analyses and insights. Michael Goldstein is a journalist and playwright based in Los Angeles. “Prediction is very difficult, especially if it’s about the ...

The Global Wellness Summit predicts spending on wellness tourism to skyrocket from $830.2 billion in 2023 to more than $1.3 trillion in 2028. Clearly, healthy holistic travel is still a major interest ...

Getting your Trinity Audio player ready... Today’s travel trends are showing where people are going, who they are going with and what they want to do while on a trip. “People are taking more trips and ...

One of 2024’s biggest travel trends revolved around music. In 2023 Taylor Swift fans began flocking to U.S. cities on Swift’s Eras Tour, boosting those cities’ economies by several million dollars.

In 2023 revenge travel and set-jetting ruled the roost, 2024 predicted destination dupes would be de rigueur and our 2025 ...